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Marketing Strategy and Competitive Positioning /

Hooley.

Marketing Strategy and Competitive Positioning / Graham J. Hooley. - 4th ed. - New Delhi : PEARSON EDUCATION, 2009. - xviii, 614 p. ; 25 cm. (Rk # 17 Sh# 02)

Marketing strategies and competitive position of products paperback.

ISBN: 8131727998 (paperback) 9788131727997 (paperback)

Source: Star Books PKR 1056.86

Dewey Class. No.: 658.802

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Marketing Strategy and Competitive Positioning /