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Marketing management :

KOTLER, KEVIN LANE KELLER PHILIP.

Marketing management : a south asian perspective / KEVIN LANE KELLER PHILIP KOTLER. - 13th ed. - New Delhi : Pearson Prentice Hall, 2009. - xlvii, 647 p. ; 28 cm. (RK # 17 Sh # 01) - International edition. . - International edition. .

International Textbook.

ISBN: 813171683X (paperback) 9788131716830 (paperback)

Source: Star Books PKR 1219.06

Dewey Class. No.: 658.8

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Marketing management :