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Advertising management /

Batra.

Advertising management / Rajeev Batra. - Fifth Edition - New Delhi : PEARSON EDUCATION, 2003.. - xii, 664 p. (Rk #9.a, Sh # 02) 25 cm.

ISBN: 8177588508 (paperback) 9788177588507 (paperback)

Source: Star Books PKR 732.48

Dewey Class. No.: 659.1

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