11 steps to brand heaven :
Weinreich, Leonard.
11 steps to brand heaven : the ultimate guide to buying an advertising campaign / Leonard Weinreich. - First Edition. - London : Kogan Page Ltd, 1999. - xiv, 245 p. ; (R 4 SH 1 )
Using religion as a metaphor, Len Weinreich (responsible for campaigns including Habitat, Wrangler jeans and Goodyear tyres) takes the reader on a pilgrimage to the icons of advertising agency/client relationships. He aims to provide the criteria by which to judge agencies and their presentations.
0749428945 (hardcover) 9780749428945 (hardcover)
Academic Book PKR 1972.80
381
11 steps to brand heaven : the ultimate guide to buying an advertising campaign / Leonard Weinreich. - First Edition. - London : Kogan Page Ltd, 1999. - xiv, 245 p. ; (R 4 SH 1 )
Using religion as a metaphor, Len Weinreich (responsible for campaigns including Habitat, Wrangler jeans and Goodyear tyres) takes the reader on a pilgrimage to the icons of advertising agency/client relationships. He aims to provide the criteria by which to judge agencies and their presentations.
0749428945 (hardcover) 9780749428945 (hardcover)
Academic Book PKR 1972.80
381