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Marketing management :

KOTLER, KEVIN LANE KELLER PHILIP.

Marketing management : a south asian perspective / KEVIN LANE KELLER PHILIP KOTLER. - 13th ed. - New Delhi : Pearson Prentice Hall, 2009. - 816 p. ; 28 cm. - International edition. . - International edition. .

International Textbook.

ISBN: 813171683X (paperback) 9788131716830 (paperback)

Source: Saeed Book Bank PKR 1371.44

Dewey Class. No.: 658.8

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