Public relations :
Lattimore, Dan L.
Public relations : the practice and the profession / Dan L Lattimore, Otis W Baskin, Suzette T. Heiman, Elizabeth L. Toth, James K Van Leuven. - 1st ed. - New York : McGraw-Hill Humanities/Social Sciences/Languages, 2004. - 456 p. ; (Rk #9.a, Sh # 03) 26 cm. - Nai, text alone. . - Nai, text alone. .
This exciting new book for a growing market is the cutting- edge choice for PR courses. Global markets, new technologies and multiculturalism are covered throughout the book. This text is accompanied by a unique CD with video interviews of leaders in the PR field.
0072424028 (paperback) 9780072424027 (paperback)
Progressive PKR 2200.34
659.2
Public relations : the practice and the profession / Dan L Lattimore, Otis W Baskin, Suzette T. Heiman, Elizabeth L. Toth, James K Van Leuven. - 1st ed. - New York : McGraw-Hill Humanities/Social Sciences/Languages, 2004. - 456 p. ; (Rk #9.a, Sh # 03) 26 cm. - Nai, text alone. . - Nai, text alone. .
This exciting new book for a growing market is the cutting- edge choice for PR courses. Global markets, new technologies and multiculturalism are covered throughout the book. This text is accompanied by a unique CD with video interviews of leaders in the PR field.
0072424028 (paperback) 9780072424027 (paperback)
Progressive PKR 2200.34
659.2