Business research methods /
Blumberg, Boris.
Business research methods / Boris Blumberg. - 2nd ed. - London : McGraw-Hill Higher Education, 2008. - 770 p. ; (Rk #9.a, Sh # 02) 25 cm.
"Business Research Methods, Second Edition" presents a balanced and comprehensive account of business research that is engaging, rigorous and up-to-date. The text explores all the topics involved in the research process, both theoretical and practical, in an accessible manner. This edition also boasts a number of new features and examples to thoroughly explain and illustrate the concepts, processes and practices of good business research.
007711745X (paperback) 9780077117450 (paperback)
Progressive Int'l PKR 5232.11
658
Business research methods / Boris Blumberg. - 2nd ed. - London : McGraw-Hill Higher Education, 2008. - 770 p. ; (Rk #9.a, Sh # 02) 25 cm.
"Business Research Methods, Second Edition" presents a balanced and comprehensive account of business research that is engaging, rigorous and up-to-date. The text explores all the topics involved in the research process, both theoretical and practical, in an accessible manner. This edition also boasts a number of new features and examples to thoroughly explain and illustrate the concepts, processes and practices of good business research.
007711745X (paperback) 9780077117450 (paperback)
Progressive Int'l PKR 5232.11
658