Consumer Behavior
Evans, Martin M.
Consumer Behavior - 2nd Ed. - New York Wiley, 2009 - xv, 560 p. 19x27 cm
Consumer Behaviour 2e is written in student-friendly language and designed specifically around how students learn. Using their considerable experience, Martin Evans, Ahmad Jamal and Gordon Foxall present a concise exploration of the key aspects of the Consumer Behaviour in a lively but rigorous manner. The new edition now includes a chapter on organizational buying behaviour, alongside topical issues such as Consumer Misbehaviour and the use of personalised transactional and profile data, which marketers are increasingly using to explain consumer behaviour.
Including with reference and index
9780470994658
9780470994658 Wiley
Consumer Motives and Values. Consumer Response to Marketing Exposure, Attention, Perception. Consumer Response to Marketing Learning and Attitudes. Consumer Response to Marketing Post-Purchase Dissonance, Consumer Involvement. Consumer Demographics. Consumer Psychographics. Journal of Consumer Research, Social Group, Tribal and Household Buying Influences. Culture and Subculture. Social Meanings in Christmas Consumption: An Exploratory Study of UK Celebrants' Consumption Rituals. New Product Buying. Repeat, Loyal and Relational Buying. Data-Based Consumer Behaviour. Consumer Misbehaviour. Organizational Buying Behaviour
658.8342 / EVA
Consumer Behavior - 2nd Ed. - New York Wiley, 2009 - xv, 560 p. 19x27 cm
Consumer Behaviour 2e is written in student-friendly language and designed specifically around how students learn. Using their considerable experience, Martin Evans, Ahmad Jamal and Gordon Foxall present a concise exploration of the key aspects of the Consumer Behaviour in a lively but rigorous manner. The new edition now includes a chapter on organizational buying behaviour, alongside topical issues such as Consumer Misbehaviour and the use of personalised transactional and profile data, which marketers are increasingly using to explain consumer behaviour.
Including with reference and index
9780470994658
9780470994658 Wiley
Consumer Motives and Values. Consumer Response to Marketing Exposure, Attention, Perception. Consumer Response to Marketing Learning and Attitudes. Consumer Response to Marketing Post-Purchase Dissonance, Consumer Involvement. Consumer Demographics. Consumer Psychographics. Journal of Consumer Research, Social Group, Tribal and Household Buying Influences. Culture and Subculture. Social Meanings in Christmas Consumption: An Exploratory Study of UK Celebrants' Consumption Rituals. New Product Buying. Repeat, Loyal and Relational Buying. Data-Based Consumer Behaviour. Consumer Misbehaviour. Organizational Buying Behaviour
658.8342 / EVA