Consumer Behavior in Fashion
SOLOMON.
Consumer Behavior in Fashion - 1st Ed - New Delhi PEARSON EDUCATION, 2004 - xiv, 542 p. 8.25x10 inches
Fashion is a driving force that shapes the way we live—it influences apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and many other aspects of our daily lives that we often take for granted. Fashion is a major component of popular culture—one that is everchanging. With a solid base in social science, and in economic and marketing research, Consumer Behavior: In Fashion provides a comprehensive analysis of today's fashion consumer. Up-to-date, thought-provoking information is presented in an engaging everyday context that helps students, business people and scholars understand how fashion shapes the everyday world of consumers.
Including reference and index
8177580329
Fashion merchandising. Clothing and dress--Marketing. Consumer behavior. Consumers' preferences. Consumers--Psychology. Consumer protection.
687.0688 / SOL
Consumer Behavior in Fashion - 1st Ed - New Delhi PEARSON EDUCATION, 2004 - xiv, 542 p. 8.25x10 inches
Fashion is a driving force that shapes the way we live—it influences apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and many other aspects of our daily lives that we often take for granted. Fashion is a major component of popular culture—one that is everchanging. With a solid base in social science, and in economic and marketing research, Consumer Behavior: In Fashion provides a comprehensive analysis of today's fashion consumer. Up-to-date, thought-provoking information is presented in an engaging everyday context that helps students, business people and scholars understand how fashion shapes the everyday world of consumers.
Including reference and index
8177580329
Fashion merchandising. Clothing and dress--Marketing. Consumer behavior. Consumers' preferences. Consumers--Psychology. Consumer protection.
687.0688 / SOL