Principles of marketing /
Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong. - 15th .ed - Englewood Cliffs, N.J. : Pearson Education 2016.. - xxiii;732 p. col. ill., col. map ; 28 cm. - The Prentice Hall series in marketing . - Prentice-Hall series in marketing. .
Col. map on endpaper.
Includes bibliographical references and indexes.
9789332558472
94223895
Marketing.
HF5415 / .K6314 1994b
658.8 KOT
Principles of marketing / Philip Kotler, Gary Armstrong. - 15th .ed - Englewood Cliffs, N.J. : Pearson Education 2016.. - xxiii;732 p. col. ill., col. map ; 28 cm. - The Prentice Hall series in marketing . - Prentice-Hall series in marketing. .
Col. map on endpaper.
Includes bibliographical references and indexes.
9789332558472
94223895
Marketing.
HF5415 / .K6314 1994b
658.8 KOT