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Global Marketing: A Decision-Oriented Approach

Hollensen, Svend

Global Marketing: A Decision-Oriented Approach Svend Hollensen - 4th ed. - New York Pearson Education 2010 - xxxix; 753 p: ill , 24 cm .

ISBN: 9788131728147

Dewey Class. No.: 658.84 HOL

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Global Marketing: A Decision-Oriented Approach