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Research for marketing decisions /

Green, Paul E.

Research for marketing decisions / - 5th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1988. - xii, 784 p. : ill. ; 25 cm. - The Prentice Hall series in marketing .

Includes bibliographical references and index.

ISBN: 9788120307575

LCCN: 88005800

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .G68 1988

Dewey Class. No.: 658.83 GRE

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Research for marketing decisions /