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Principles of Marketing

Kotler, Philip.

Principles of Marketing - 17th ed. - India Pearson 2018 - xxii, 701 p. : ill. ; 27 cm.

Includes bibliographical references and indexes.

ISBN: 9789352865611

LCCN: 82012335

LC Class. No.: HF5415 / .K636 1983

Dewey Class. No.: 658.8 KOT

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