How to plan advertising /
edited by Alan Cooper.
How to plan advertising / - 2nd ed. - London ; New York, N.Y. : Cassell in association with the Account Planning Group, 1997. - xvii, 201 p. : ill. ; 25 cm.
Rev. ed. of: How to plan advertising / edited by Don Cowley. 1987.
Includes bibliographical references and index.
0304701432
98118533
GB98-36052
Advertising--Planning.
Advertising--Planning.--Great Britain
HF5823 / .H583 1997
659.111 COO
How to plan advertising / - 2nd ed. - London ; New York, N.Y. : Cassell in association with the Account Planning Group, 1997. - xvii, 201 p. : ill. ; 25 cm.
Rev. ed. of: How to plan advertising / edited by Don Cowley. 1987.
Includes bibliographical references and index.
0304701432
98118533
GB98-36052
Advertising--Planning.
Advertising--Planning.--Great Britain
HF5823 / .H583 1997
659.111 COO