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How to Plan Advertising

Cooper, Alan.

How to Plan Advertising - 2nd Revised edition. - [S.l.] : Cengage Learning, 1977 - 224 p. ; 25 cm.

ISBN: 0826457401 (paperback) 9780826457400 (paperback)

Dewey Class. No.: 659.1 / COO-H

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How to Plan Advertising