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The antecedents of consumers' evaluation of brand extension

Kanwal, Saiqa (100887) 2012

The antecedents of consumers' evaluation of brand extension - Islamabad. Department of Business Administration Air University Main Campus. 2012 - 47p

Subjects--Topical Terms:
Management Science

Dewey Class. No.: 658 KAN MS

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The antecedents of consumers' evaluation of brand extension