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Sales and marketing /

Sales and marketing / David Irwin. - [S.l.] : Crest Publishing House, 2007. - 312 p.

Pocket-sized reference tool focusing on the overall process of sales and marketing. It provides practical tips and techniques for successful market research, segmentation and planning, promoting, selling and exporting.

8124204373 (paperback) 9788124204375 (paperback)
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