What customers really want :
McKain, Scott.
What customers really want : bridging the gap between what your company offers and what your clients crave / Scott McKain. - [S.l.] : Thomas Nelson, 2006. - 224 p. ; 21 cm.
Business executive Scott McKain addresses the biggest obstacle to revenue for businesses in the twenty-first century-the disconnect between what customers seek and what organizations deliver. Drawing from his experience as Vice Chairman of a $100 million organization, McKain reveals how to provide a superior client experience and maintain customer loyalty.
0785288368 (paperback) $13.99 9780785288367 (paperback)
What customers really want : bridging the gap between what your company offers and what your clients crave / Scott McKain. - [S.l.] : Thomas Nelson, 2006. - 224 p. ; 21 cm.
Business executive Scott McKain addresses the biggest obstacle to revenue for businesses in the twenty-first century-the disconnect between what customers seek and what organizations deliver. Drawing from his experience as Vice Chairman of a $100 million organization, McKain reveals how to provide a superior client experience and maintain customer loyalty.
0785288368 (paperback) $13.99 9780785288367 (paperback)