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Marketing : Creating and Keeping Customers in an E-commerce World /

Zikmund, William G.

Marketing : Creating and Keeping Customers in an E-commerce World / - 7th ed. - [S.l.] : South-Western College Pub, 2001 - 736 p. ; 29 cm. - With experiencing marketing cd rom and infotrac. .

0324112874 (hardcover) $146.95 9789812402356

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