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The effect of manipulative advertising on consumer buying attitude

Arshad, Jawairia (091152); Khan, Aamna (091154)

The effect of manipulative advertising on consumer buying attitude - Islamabad. Department of Business Administration (Air University Main Campus) 2012 - 79p.

Subjects--Topical Terms:
Management Science

Dewey Class. No.: 658 ARS MS

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The effect of manipulative advertising on consumer buying attitude