Impact of billboard advertisement on consumer purchase intentions
Wali, Hassam (070722) ; Nazir, Mohsin (070731) 2011
Impact of billboard advertisement on consumer purchase intentions - Islamabad. Department of Business Administration (Air University Main Campus) 2011. - 35p. CD
Our research gives an overview of “Impact of Billboard Advertisement on Consumer Purchase Intentions”. Different companies analyze their products according to different methods and advertisements techniques, those play a vital role in their analysis. We see that consumers prefer to buy those brands to which they are familiar or have bought before. A billboard is not the only way of advertisement but also enforces customers to build a brand image in their mind. To test our hypothesis we used the methodology regression and correlation analysis, for this sampling design was used. Our sample size was 100 respondents. To collect data instrument was developed in the form of questionnaires which was consisted of 9 questions. Our findings showed that some of the variables affect consumer purchase intentions but some does not. Our conclusion was “Billboard Advertisement do effect on Consumer buying Intentions” which lead us to frame recommendations, significant among which are: • Billboards advertisement should be made in such a way which can reflect company’s philosophy and attract customers at the time of purchasing decision. • Color/theme used on billboards and on product can be equally important in determining a product’s desirability. • Location/place of billboard always play a major role to get direct attention from consumers and also effect on their buying intentions. • Companies must have to choose an eye catching billboard size to leave a strong impression on customers mind, as its also effect the buying intentions.
Impact of billboard advertisement on consumer purchase intentions - Islamabad. Department of Business Administration (Air University Main Campus) 2011. - 35p. CD
Our research gives an overview of “Impact of Billboard Advertisement on Consumer Purchase Intentions”. Different companies analyze their products according to different methods and advertisements techniques, those play a vital role in their analysis. We see that consumers prefer to buy those brands to which they are familiar or have bought before. A billboard is not the only way of advertisement but also enforces customers to build a brand image in their mind. To test our hypothesis we used the methodology regression and correlation analysis, for this sampling design was used. Our sample size was 100 respondents. To collect data instrument was developed in the form of questionnaires which was consisted of 9 questions. Our findings showed that some of the variables affect consumer purchase intentions but some does not. Our conclusion was “Billboard Advertisement do effect on Consumer buying Intentions” which lead us to frame recommendations, significant among which are: • Billboards advertisement should be made in such a way which can reflect company’s philosophy and attract customers at the time of purchasing decision. • Color/theme used on billboards and on product can be equally important in determining a product’s desirability. • Location/place of billboard always play a major role to get direct attention from consumers and also effect on their buying intentions. • Companies must have to choose an eye catching billboard size to leave a strong impression on customers mind, as its also effect the buying intentions.