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Influence of brand equity on customer puchase decision

Saqib, Muhammad (050121) 2007

Influence of brand equity on customer puchase decision - Islamabad Department of Business Administration (Air University Main Campus) 2007 - 64p.

Subjects--Topical Terms:
Management Science

Dewey Class. No.: 658 MUH MS

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Influence of brand equity on customer puchase decision