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Advertising , promotion, and other aspects of integrated marketing communications

Shimp, Terence A. ; Andrews, J. Craig

Advertising , promotion, and other aspects of integrated marketing communications - 9th. ed. - Mason South-Western 2013. - xxii; 729 p.

ISBN: 9781111580216

Source: 30847.00 PKR

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Advertising , promotion, and other aspects of integrated marketing communications