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The Loyalty Effect : The hidden force behind growth, profits, and lasting value

Reichheld, Frederick F.

The Loyalty Effect : The hidden force behind growth, profits, and lasting value - Boston Harvard Business School Press 1996 - xviii; 323 p.

Includes bibliographical references (p. 311-314) and index.

ISBN: 0875844480

Subjects--Topical Terms:
Customer relations.
Consumer satisfaction.
Job satisfaction.
Labor productivity.
Loyalty.

Dewey Class. No.: 658.4 / REI-T

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