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International business /

Czinkota, Michael R.

International business / Michael R. Czinkota, Ilkka A. Ronkainen. - 7th ed. - Bangalore South-Western College Pub, 2003. - 736 p. ; 28 cm.

A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.

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