Services Marketing ; People Technology, Strategy

By:

Lovelock, Christopher H

Publication details: New Delhi: Pearson Education, 2016Edition: 11th EdDescription: xxi, 683 p ; (Rk # 17 Sh# 03)ISBN:

9788131759394

Subject(s):

Business Administration

DDC classification:

658.8 LOV-S

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Air University Kharian Campus Library Management Science	Business Administration	658.8 LOV-S (Browse shelf(Opens below))	Available	AUKHP0217

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing

Welcome to Air University Central Library and Fazaia Medical College Library. (Sign in with Your email. Your user name is the same as your student ID number or Employee ID number for password, please contact Circulation Staff)

Services Marketing ; People Technology, Strategy