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The Marketing Edge: The New Leadership Role of Sales & Marketing in Manufacturing

By: Material type: TextTextPublication details: Canada John Wiley & Sons 1989Description: xviii;183pages. 32cmISBN:
  • 0-471-13270-5
Subject(s): DDC classification:
  • 658.8 PAL-M
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Item type Current library Collection Call number Status Barcode
Book Book Air University Central Library Islamabad Management Science Marketing 658.8 PAL-M (Browse shelf(Opens below)) Available G1926

Shows sales and marketplace professionals how to effectively integrate their efforts with the overall manufacturing operation. Provides helpful advice on how to achieve accurate sales forecasts, improve delivery performance to customers and develop an effective marketing/manufacturing strategy.

Includes Appendix and Index.

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