Global Marketing

By:

Keegan, Warren J

Material type:

TextSeries: 8th editionPublication details: New Delhi: Pearson 2018Edition: 9th edDescription: 624 p. 26 cm. (Rk # 17 Sh# 04)ISBN:

978-9352865284

DDC classification:

658.84 KEE

Online resources:

Amazon.com

Summary: The leading MBA text in international marketing–with comprehensive cases. This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Air University Kamra Campus Library Management Science	Management Science	658.84 KEE (Browse shelf(Opens below))	Available	AUKP1293

The leading MBA text in international marketing–with comprehensive cases. This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing

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