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Business research methods / Boris Blumberg.

By: Material type: TextTextPublication details: London : McGraw-Hill Higher Education, 2014Edition: 4th edDescription: 770 p. 25 cmISBN:
  • 9780077157487
DDC classification:
  • 658.0072 BLU
Online resources: Summary: "Business Research Methods, Second Edition" presents a balanced and comprehensive account of business research that is engaging, rigorous and up-to-date. The text explores all the topics involved in the research process, both theoretical and practical, in an accessible manner. This edition also boasts a number of new features and examples to thoroughly explain and illustrate the concepts, processes and practices of good business research.
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Item type Current library Collection Call number Status Barcode
Book Book Air University's Aerospace and Aviation Campus Kamra Management Science Management Science 658.0072 BLU (Browse shelf(Opens below)) Available AUKP0945

"Business Research Methods, Second Edition" presents a balanced and comprehensive account of business research that is engaging, rigorous and up-to-date. The text explores all the topics involved in the research process, both theoretical and practical, in an accessible manner. This edition also boasts a number of new features and examples to thoroughly explain and illustrate the concepts, processes and practices of good business research.

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