Wireless data services : technologies, business models and global markets / Chetan Sharma, Yasuhisa Nakamura.

By:

Sharma, Chetan

Contributor(s):

Nakamura, Yasuhisa

Material type:

TextPublication details: [S.l.] : Cambridge University Press, 2004.Description: 400 p. ; 25 cmISBN:

0521828430 (hardcover)
9780521828437 (hardcover)

Online resources:

Amazon.com

Summary: Despite their phenomenal global growth, wireless technologies have progressed very differently geographically. Diverse technologies (i-mode in Japan, SMS in Europe, PDAs and Blackberry in North America) imply that wireless applications and services are often unique to the culture and business models of a region. Supplemented by examples, case studies and interviews with industry luminaries, Chetan Sharma and Yasuhisa Nakamura identify key factors behind the success or failure of different strategies and provide insights into how to match wireless technology to global markets.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Air University Central Library Islamabad	NFIC	621.382 Sh233W (Browse shelf(Opens below))	Available	P3986

Despite their phenomenal global growth, wireless technologies have progressed very differently geographically. Diverse technologies (i-mode in Japan, SMS in Europe, PDAs and Blackberry in North America) imply that wireless applications and services are often unique to the culture and business models of a region. Supplemented by examples, case studies and interviews with industry luminaries, Chetan Sharma and Yasuhisa Nakamura identify key factors behind the success or failure of different strategies and provide insights into how to match wireless technology to global markets.

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