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e-Marketing : Applications of Information Technology and The Internet within Marketing Cor Molenaar.

By: Material type: TextTextPublication details: New York : Routledge, 2012.Description: xviii,234 p. ; 25 cm. (Rk # 17 Sh# 05)ISBN:
  • 0415677289 (paperback)
  • 9780415677288 (paperback)
DDC classification:
  • 658.872
Online resources: Summary: Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn’t mean, however, that ‘old’ marketing tools are no longer relevant. In this brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the influence of the application of IT and the Internet within marketing and reveals how this can affect the form, focus and business model of an organization. Supplemented by practical examples throughout, e-Marketing is an essential read for all marketing and business administration stud
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Item type Current library Collection Call number Status Barcode
Book Book Air University Multan Campus Library NFIC 658.872 (Browse shelf(Opens below)) Available P002030

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn’t mean, however, that ‘old’ marketing tools are no longer relevant. In this brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the influence of the application of IT and the Internet within marketing and reveals how this can affect the form, focus and business model of an organization. Supplemented by practical examples throughout, e-Marketing is an essential read for all marketing and business administration stud

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