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Marketing research / David A. Aaker, V. Kumar, Robert Leone, George S. Day.

By: Contributor(s): Material type: TextTextPublication details: New Delhi : John Wiley, 2005.Edition: 7th edDescription: xvi,751 p. ; 26 cm. (RK # 17 Sh # 01)ISBN:
  • 1118156633 (hardcover)
  • 9781118156636 (hardcover)
DDC classification:
  • 658.83
Online resources: Summary: This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.
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Item type Current library Collection Call number Status Barcode
Book Book Air University Multan Campus Library NFIC 658.83 (Browse shelf(Opens below)) Available P001326

This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.

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