With increasing focus on research work in social sciences and commerce, the need has been felt for a comprehensive and practical book on Research Methodology. The author has endeavored to fill the vacuum in this field. Research Methodology (Tools & Techniques) is an attempt to provide researchers & other knowledge seekers with clear concepts of the different techniques of modern research. All latest methods of research and the methodology of presentation have been charted out int his book. Effort has been towards keeping the matter simple so that maximum number of readers are benefited. Initially all the fundamental concepts and various techniques of research have been explained, followed by an analysis of different models and real life problems to give the reader a clear picture of the use of these research techniques. Latest innovations and tools have been included to keep the matter up-to-date. Each approach is illustrated by one or more examples. The object of this book is to provide a simple and clear understanding of the subject of the students. This book will be of immense help to research scholars, university teachers, college lectures and postgraduate students.