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Global Marketing Management Warren J. Keegan.

By: Material type: TextTextSeries: 8th editionPublication details: New Delhi: Dorling Kindersley, 2011.Edition: 7th edDescription: xxiv,670 p. ; 26 cm. (Rk # 17 Sh# 04)ISBN:
  • 0136157394 (hardcover)
  • 9780136157397 (hardcover)
DDC classification:
  • 658.848
Online resources: Summary: The leading MBA text in international marketing–with comprehensive cases. This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing
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Item type Current library Collection Call number Status Barcode
Book Book Air University Multan Campus Library NFIC 658.848 (Browse shelf(Opens below)) Available P001112

The leading MBA text in international marketing–with comprehensive cases. This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing

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