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Shopper, Buyer, and Consumer Behavior : theory, marketing applications, and public policy / Jay Lindquist, M. Joseph Sirgy.

By: Contributor(s): Material type: TextTextPublication details: New Delhi: Biztantra, 2003Edition: 2nd EditionDescription: xxi,598 p. ; 28 cm. ( Rk # 18 Sh# 05)ISBN:
  • 1426630506 (paperback)
  • 9781426630507 (paperback)
DDC classification:
  • 658.8342
Online resources: Summary: Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making, and special topics relating to public policy, organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included.
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Book Book Air University Multan Campus Library NFIC 658.8342 (Browse shelf(Opens below)) Available P000801

Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making, and special topics relating to public policy, organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included.

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