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Public relations : the practice and the profession / Dan L Lattimore, Otis W Baskin, Suzette T. Heiman, Elizabeth L. Toth, James K Van Leuven.

By: Contributor(s): Material type: TextTextSeries: Nai, text alonePublication details: New York : McGraw-Hill Humanities/Social Sciences/Languages, 2004.Edition: 1st edDescription: 456 p. ; (Rk #9.a, Sh # 03) 26 cmISBN:
  • 0072424028 (paperback)
  • 9780072424027 (paperback)
DDC classification:
  • 659.2
Online resources: Summary: This exciting new book for a growing market is the cutting- edge choice for PR courses. Global markets, new technologies and multiculturalism are covered throughout the book. This text is accompanied by a unique CD with video interviews of leaders in the PR field.
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Item type Current library Collection Call number Status Barcode
Book Book Air University Multan Campus Library NFIC 659.2 (Browse shelf(Opens below)) Available P000507

This exciting new book for a growing market is the cutting- edge choice for PR courses. Global markets, new technologies and multiculturalism are covered throughout the book. This text is accompanied by a unique CD with video interviews of leaders in the PR field.

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