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Business Communication Essentials: A Skills-Based Approach to Vital Business English

By: Contributor(s): Material type: TextTextSeries: Publication details: New York : Prentice Hall, 2010Edition: 4th edDescription: 528 p. ; 18x24 cmISBN:
  • 9780136084419
DDC classification:
  • 658.45 BOV
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Item type Current library Collection Call number Status Barcode
Book Book Air University's Aerospace and Aviation Campus Kamra Management Science Management Science 658.45 BOV (Browse shelf(Opens below)) In transit from Air University's Aerospace and Aviation Campus Kamra to Air University Multan Campus Library since 06/25/2021 P000185

Business Communication Essentials, Fourth Edition, helps you prepare students for the demands they’ll face on the job. Only Bovée/Thill texts thoroughly address the new-media skills that employees are expected to have in today’s business environment. Business Communication Essentials presents these technologies in the context of proven communication strategies and essential business English skills. The fourth edition brings the newest Web 2.0 technologies to life, explaining how tools like blogs and social networks can successfully bring businesses and consumers into a meaningful and profitable dialog. Traditional communications skills become the foundation for making use of these new and essential mediums.]

Including with reference and index

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