Branding for dummies / by Bill Chiaravalle and Barbara Findlay Schenck.
Material type:
TextSeries: --For dummiesPublisher: Hoboken, NJ : John Wiley & Sons, Inc., [2015]Edition: 2nd editionDescription: xii, 368 p. illustrations ; 23 cmContent type: - text
- unmediated
- volume
- 9781118958087
- 9781118958087
- 658.827CHI
- HF5415.1255 .C48 2015
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Book
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Air University's Aerospace and Aviation Campus Kamra Management Science | Management Science | 658.827 CHI 2015 (Browse shelf(Opens below)) | Available | AUKP3156 | |
|
Book
|
Air University's Aerospace and Aviation Campus Kamra Management Science | Management Science | 658.827 CHI 2015 (Browse shelf(Opens below)) | Available | AUKP3157 |
Previous edition published in 2007.
Includes index.
Part 1. Getting started with branding -- Part 2. Building a brand, step by step -- Part 3. Winning brand fans and followers -- Part 4. Caring for your brand -- Part 5. Protecting your brand -- Part 6. The part of tens.
Branding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today!
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