The 7 triggers to yes : the new science behind influencing people's decisions / the new science behind influencing people's decisions / Russell H. Granger.

By:

Granger, Russell H

Material type:

TextPublication details: New York : McGraw-Hill, 2008.Description: xviii, 249 p. ill. ; 24 cmISBN:

0071544372 (alk. paper)
9780071544375 (alk. paper)

Other title:

Seven triggers to yes

Subject(s):

DDC classification:

658.45 GRA 22

LOC classification:

HF5718 .G73 2008

Online resources:

Contents:

The awesome power of persuasion -- Winners and losers -- Persuasion then and now -- What's the breakthrough -- Decision management -- Persuasion powerhouses -- Triggering "yes" -- Friendship trigger -- Authority trigger -- Consistency trigger -- Reciprocity trigger -- Contrast trigger -- Reason why trigger -- Hope trigger -- Persuasion goals -- Persuasive communication -- Persuasive presentations -- Resolving resistance -- Getting commitment -- Wrap.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Air University Kamra Campus Library Management Science	Management Science	658.45 GRA (Browse shelf(Opens below))	Available	AUKP0308
Book	Air University Kamra Campus Library Management Science	Management Science	658.45 GRA (Browse shelf(Opens below))	Available	AUKP0309
Book	Air University Kamra Campus Library Management Science	Management Science	658.45 GRA (Browse shelf(Opens below))	Available	AUKP0310

Includes index.

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