Creativity in public relations / Andy Green.

By:

Green, Andy

Material type:

TextPublication details: [S.l.] : Crest Publishing House, 2007.Description: 216 pISBN:

8124203075 (hardcover)
9788124203071 (hardcover)

Online resources:

Amazon.com

Summary: The subject of creativity in public relations is something of an enigma -- while the creative element is considered crucial, it remains an abstract concept where no substantial guidance is provided. This book seeks to address this situation, to enable public relations practitioners to understand the creative process, how it works, how it can be managed and how to improve your own creative skills. While using and managing a range of techniques and tips to generate creative ideas, practitioners will be able to 'get under the skin' of creativity and use it to greater effect in their work.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Air University Central Library Islamabad	NFIC	659.2 GRE (Browse shelf(Opens below))	Missing from bundle	P4318

The subject of creativity in public relations is something of an enigma -- while the creative element is considered crucial, it remains an abstract concept where no substantial guidance is provided. This book seeks to address this situation, to enable public relations practitioners to understand the creative process, how it works, how it can be managed and how to improve your own creative skills. While using and managing a range of techniques and tips to generate creative ideas, practitioners will be able to 'get under the skin' of creativity and use it to greater effect in their work.

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