The antecedents of consumers' evaluation of brand extension

By: Material type: TextPublication details: Department of Business Administration Air University Main Campus. Islamabad. 2012Description: 47pSubject(s): DDC classification:
  • 658 KAN MS
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Item type Current library Collection Call number Status Barcode
Thesis Air University Central Library Thesis Repository (5th Floor) Management Science Management Science 658 KAN MS (Browse shelf(Opens below)) Available TH0720

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