What customers really want : bridging the gap between what your company offers and what your clients crave / Scott McKain.
Material type:
- 0785288368 (paperback)
- 9780785288367 (paperback)
Item type | Current library | Call number | Status | Notes | Barcode | |
---|---|---|---|---|---|---|
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Air University Central Library Islamabad | 658.812 MCK (Browse shelf(Opens below)) | Written off { Not Available } | Write of 2018 (IBD/AU/231/10/1/LIB) | P8070 |
Business executive Scott McKain addresses the biggest obstacle to revenue for businesses in the twenty-first century-the disconnect between what customers seek and what organizations deliver. Drawing from his experience as Vice Chairman of a $100 million organization, McKain reveals how to provide a superior client experience and maintain customer loyalty.
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