This study surveyed 150 customers of bank services in the capital city of Islamabad Pakistan and investigated from them as to what factors they consider while selecting a bank. All such factors which people prefer while selecting a bank were categorized in to six factors, namely Service Quality (SQ), Service Efficiency (SE), Financial Benefits (FB), Proximity (PT), Banks Attractiveness (AT) and Technological Innovation (IN). These six independent variables are selected keeping the dependent variable Bank Preference (BP) in the inferential statistics. Pearson correlation between dependent variable (BP) and independent variables (SQ), (SE), (FB), (PT), (AT) and (IN) were found as follow: SQ= 64.00, SE= 62.20, FB= 71.90, PT= 69.90, AT= 67.20, IN= 76.30. The result suggests that the customer give much preference to banks Technological Innovation (ATM and online banking facilities), Financial Benefits (more returns or competitive returns on investments), Proximity (vast network of branches located at convenient places and adequate parking facilities), Banks Attractiveness (physical facilities and interior d�cor of bank/ branches should be attractive relative to other banks).

BBA